Australian Financial Review: To work smarter, focus on impact, not activity

Did you know that just under 2 years ago in 2017, Apple only made and produced 18% of the world’s smartphones. Given Apple is a key player and a household name that’s surprising, yet it’s even more interesting to learn that Apple actually held 51% of the total global revenue for smartphones and a massive 86% of the profit pool worldwide.

As the competition is turned up in a ever fiercer world, its simply not good enough anymore to be conducting activities as there is no value in purely churning out work. It has to be about impact to work smarter not harder. The issue arises for many businesses and employees as the difference between effort and impact can be confused.

For example how many employees do you know who have pulled all nighters or long hours and are reconguised for this? It maybe more than you think but these long hours should only happen if the employees are increasing their impact by doing this. If employees aren’t and are giving maximum effort but little impact, praising or accommodating their efforts is the worst thing an employer can do.

So how do you get your employees to switch their focus from impact to activity based working? Anthony Mitchell speaks to the Australian Financial Review around the 4 crucial steps you can take. Click here to read the full article

2019-03-04T12:06:12+11:00March 4th, 2019|
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